Meet Nella

We help ecommerce brands
grow smarter.

We’re ecommerce founder ourselves. We’ve built the stores, made the mistakes, and found what actually keeps the needle moving - and now we help you do it too.

We work with a small number of brands at a time — so every client gets our full attention.
See our services See our work
40%
avg. add-to-cart lift
avg. email revenue
avg. review volume
48h
free audit turnaround
Brands we've grown

Your store has potential.
It's just not optimized.

Growth stalls when traffic doesn’t convert and customers don’t come back. Nella fixes the systems that quietly hold your store back.

Three levers.
Every one we pull.

Every engagement starts with a free discovery call and scoped proposal. No obligation — just clarity on what your store actually needs.

01
Design & Brand

Your store is your storefront. We make it impossible to ignore and impossible not to buy from.

  • Home Page Redesign
  • Product Page Redesign
  • Full Site Overhaul
  • Branding Update
  • Content Refresh
02
Email & Revenue

Your email list is your most valuable asset. We build the systems that turn it into consistent, compounding revenue.

  • Automated Email Flows
  • Continuous Email Campaigns
  • List Segmentation Strategy
  • A/B Testing & Reporting
03
Retention & Growth

Acquiring a customer once is expensive. We build the systems that keep them coming back — and bringing friends.

  • Recurring Customer Strategy
  • Acquiring Reviews Strategy
  • Loyalty Programme Setup
  • Subscription Model Strategy

Not sure where to start? Book a free 30-min audit and we'll tell you exactly which lever to pull first.

How It Works

From first call to
measurable results.

01

Free Audit

We dig into your store and identify the highest-impact opportunities. No pressure, no pitch — just an honest assessment.

02

Scoped Proposal

A clear proposal outlining exactly what we'll do, how long it takes, and what it costs. No surprises, ever.

03

We Execute

We get to work. You get regular updates and a direct line to us — not an account manager — throughout the project.

04

Review & Grow

We review results together, refine where needed, and identify the next opportunity to compound your growth.

Results we've
delivered.

We've been in the trenches building our own brands. Here's what happens when we apply that same operator mentality to yours.

Design
bouche.
Wellness · DTC
+40%
add-to-cart rate after product page redesign

"The redesign completely changed how customers interact with our products. The data was immediate."

Anabella Lamarche, Founder
Email
Bloomable
Supplements · DTC
email-attributed revenue after flow setup

"The abandoned cart flow alone recovered more revenue in month one than we'd made from email all quarter."

Natalie Krause, Co-Founder
Retention
Cadoh
Gifting · DTC
review volume after implementing review strategy

"We went from almost no reviews to a wall of social proof in 60 days. It changed how new customers trusted us."

Natalie Krause, Founder

Two founders.
One mission.

Natalie Krause
Natalie is co-founder of Bloomable Natural Products and previously founded Cadoh, building both from the ground up. With a background spanning sales, business development, and brand building, she knows firsthand what it takes to grow an ecommerce brand from zero.
Anabella Lamarche
Anabella holds a Master's in Economics from McMaster and spent years leading digital product strategy and innovation at Empire Life before founding Bouche, a wellness ecommerce brand. She brings a rare combination of data-driven thinking and operator instinct to every engagement.

We've been in
your shoes.

Nella is a blend of our names — Natalie and Anabella — but it also captures exactly what we are: a dedicated partner that sits alongside your business and gets things done. Between us, we've founded and scaled multiple ecommerce brands. We know what it feels like to watch ad spend drain while your store underperforms — and we know exactly how to fix it.

  • Founders first Anabella built Bouche. Natalie built Bloomable and Cadoh. We speak from experience, not theory.
  • Category expertise Our passion lies in health & wellness, beauty, food & beverage - where trust and retention really matter. We understand the nuance it takes to grow in regulated, ingredient-driven categories.
  • Small roster We cap the number of brands we work with so every client gets our undivided attention.
  • Execution first We don't hand you a strategy deck. We do the work alongside you.
  • Results you can see No retainer bloat. You know exactly what you're getting before you commit.

Get Started

Ready to grow
your store?

Book a free 30-minute audit. We'll identify your biggest growth opportunity and tell you exactly how to capture it.

Limited spots available — we keep our roster small by design.

Book a free audit →